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AdWords Good to Know Practices

Major churn of your advertising cost could be saved, if you choose an effective set of keywords. 

Focus on quality rather than quantity. With that said, get rid of irrelevant or low search volume keywords. Irrelevancy would cost you hundred of dollars and low search volume #keywords unnecessarily build volume of keywords on the #Adwords system.Make positive use of negative keywords. Add irrelevant search terms as negatives, as it can help you get more targeted traffic and will save you hundred of dollars.

How Google can help you share your cause with the world

Imagine what your NGO could do with $10,000 USD of advertising every month from AdWords, an online advertising platform from Google. You can recruit more volunteers. Attract more donations. And share your story with audiences all over. It’s all possible with Google AdGrants.